Plain words, always
If our helpers say something you have to look up, that's our mistake, not yours. We rewrite it until it makes sense.
“Put it online”, never the other thing.
Our story
It started with a five-month wait for a booking page.
Booking appThenWith Yayable Waiting5 months3 days Paid$18,000From $0 Small change$400 + a weekJust ask Meetings110
Mai ran a nail salon on a busy street. She wanted one simple thing: let customers book online and pay a small deposit, so the empty chairs from no-shows would stop eating her week.
The quotes came back at $18,000 and five months. She took the cheapest one, spent her evenings in meetings full of words she didn't know, and waited. When the app finally arrived, it didn't quite work the way she'd pictured it. Every small change after that was another invoice and another week.
I didn't need a tech company. I needed someone to listen to me, and then just make it.MMaisalon owner, and our very first customer
We were the friends she called to complain. We'd spent years building software for big companies, and we knew her idea wasn't complicated. It was the way it was being made that was broken: too many handovers, too many unfamiliar words, too little listening.
So we built a team that listens first. You say what's bugging you, in your own words. A planner asks the few things only you know. A designer draws it, an engineer builds it, a tester tries to break it, and you tap around the real thing before you pay for anything.
Mai's booking page took three days. Her no-shows went from five a week to almost none. And the first thing she said when she saw it was "yay." That's where the name comes from.